After our initial conversation, we will send you a detailed proposal that matches your requirements and brand goals.

After you agree to our proposal, we will send you a contract for e-signing and the first invoice for payment. Once those are signed and paid, we will set up a discovery call to get started.

In our first consultation meeting, we will agree upon the main direction, audience, goals, and deliverables. Those will become an annex to our contract. Now we research.

Research is a fundamental phase in the name development process.

We perform a comprehensive individual and competitive brand positioning assessment and market category analysis. We investigate your current brand perception and your competitors' names, messages, tone, and positioning.

This will give you a clear perspective on where you are and determine the best perceptual space for you to conquer and start leading your category.

An excellent brand positioning is unique, has personality, and showcases your value proposition. An inspiring positioning creates moats between you and your competitors.

We dig into your business and consult on the most appropriate strategic positioning directions, uniqueness, and memorability.

Our team will analyze the research and identify meaningful insights to be used in creating distinctive positioning to give your brand a perception advantage.

Informed by our competitive analysis, the desired positioning, and the strategic directions, we start forging multiple positioning concepts.

We set the tone, perception, and purpose and develop the narrative and positioning directions, key messages, keywords, visuals, boilerplate, and category framing concepts.

We define the value proposition and differentiating attributes that establish the desired perception and tone of voice. We develop verbal branding and visual identity to disrupt the market and dominate your category.

After developing the strategic concepts, narrative outline and possible positioning routes, we have another meeting with your decision group to present the initial directions.

Once you have discussed the concepts with your executive board, we will meet again and collect feedback.

We advise that you have a small executive team (CEO, CMO) approving the concepts. The more people there are in your decision group, the more difficult it is to agree, and you will end up with a product that may lose its creative edge.

We incorporate your feedback and have our team iterate and adapt the initial concepts. We evaluate positioning fit, memorability, word-of-mouth, key messages and category elements alongside many other criteria.

We evaluate brand characteristics and advise you on which ones best suit your brand and company goals more closely.

We present you with up to three rounds of creative iterations and advise you on selecting the best ones to match your marketing goals and brand purpose.

We advise which ones work best for your brand and category.

We help you select the one that best suits your purpose.

Remember:

1) You cannot please everyone. Focus groups lead to more neutral concepts and cut the creative edge.

2) Year after year, vanilla wins the competition for Americans’ ice cream of choice, as if mango, fraise, or pistachio didn’t even exist.

Our seven-step creative positioning and development framework analyzes your brand, the market and category, and your target audience.

Our creative work helps you perform outstandingly in your marketing, branding, and advertising endeavours.

We identify existing gaps and offer you distinctive, memorable, and juicy key messages designed to produce results: awareness, revenue, and category leadership.

Q: How long does it take? A: It depends on project complexity. An elementary positioning project takes 8-10 weeks. A visual identity project takes a similar amount of time. They can be developed together. Website development can take from 8-10 weeks (for a five-page presentation website) to several months.

Q: How much does it cost? A: Depends on complexity. Branding (visual ID) starts at USD 5,000, brand positioning and category design at USD 15,000, and web development from USD 10,000.