What's the behind-the-curtains process for creating iconic brands? Few know there's an extensive process behind. Here are the high-level phases before any words and messages are written down.

Take a look at logo maker apps and you’ll find countless names like Logo Maker, Logo Maker., Logo Maker” Logo Maker + Logo Creator, etc. You get the gist... No differentiation. On the other hand, there's Canva.

Startups are on the rise and there are now more businesses than ever! With so much competition, how can a new one get famous? Here are essential Naming Do's and Don'ts guidelines to help your startup stand out.

A name is your first chance to make a lasting impression. You only get that one chance to make a lasting first impression well... once. Make sure it's a memorable one. Make sure it stirs emotions and raises interest.