This is a fundamental phase in the name development process.

We perform a comprehensive brand assessment, competitive analysis, and category analysis investigating your current brand perception and your competitors' names, messages, tone, and market positioning.

This will give you a clear perspective on where you are and determine the best perceptual space you can conquer to lead your category.

Great names work in concert with the positioning of the brand they speak for - an inspiring positioning is essential for an iconic name.

The competitive research will tell you how you need to position your brand to disrupt the category and become the leader.

We dig into your business and consult on the most appropriate strategic positioning directions, uniqueness, and memorability.

Informed by our competitive analysis, the desired positioning, and the strategic directions, we start forging numerous name candidates and positioning concepts.

We develop at least a hundred names (but probably a lot more) to kick things off and cover all the positioning directions we discussed.

Each message must establish the desired perception and needs to perform an outstanding job for your marketing, branding, and advertising endeavours.

We analyze which of the developed names best match your strategic positioning directions.

We evaluate the trademarking potential and run a basic knock-out search to ensure you will be able to use the name legally.

We present you with the top contenders and advise you on which one will likely work best and will be best suited for your purposes.

This step is where we evaluate the best name candidates with our proprietary scoring system.

We look at the name characteristics and advise you on which ones are best suited to achieve your brand and company goals.

We present you with domain creation strategies and domain name options. We advise you and select the ones that would work best for your purpose.

We analyze the breadth of emotional and cultural associations that the names and slogan options invoke in various cultural contexts.

We score them together and evaluate them jointly for a better understanding.

We advise you on which ones are likely to work best and are best suited for your purposes.