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your fresh brand juice.


VIEW SERVICES

SOME OF THE BRANDS WE WORK WITH.



Agora Inc.



Primavera Skin



Stopless Inc.



Xmark Labs



Rozada



Communica



WHY DO YOU NEED AN ICONIC NAME?



Create Desire



ATTRACT CUSTOMERS & INVESTORS





Make your company, product, services and events memorable through branding, naming, visual identity, and category design that connect emotionally, create curiosity, inspire buyers, and create brand desire..



Lead the Category



WIN AND LEAD YOUR MARKET CATEGORY





An inspiring identity makes your brand memorable. A cohesive category strategy and a unique brand positioning attract customers and investors to take you to the top: from product to brand to category leader.



Save Money



LOWER CLIENT ACQUISITION COSTS





A memorable brand attracts customers right from the start, reducing the need to run multiple ads to get brand recognition. Running numerous ads is not only costly; it also irritates clients and drives them away.



Become iconic



STAND OUT FROM THE COMPETITION AND LAST





Get metaphorical, evocative, and provocative names and positioning based on your unique atrributes and help your name stand out from the competition. Your brand deserves to become iconic.



Brand Name evaluation test



IS YOUR NAME WOW
OR SO-SO?



To be memorable and become iconic, a brand

must meet certain conditions:

- reflect an inspiring brand positioning
- invoke visual imagery

- be distinctive
- be relatable

- and many more.

Find out if your brand name has what it takes

to make your grit epic.


FIND OUT
STARTUP
ACCELERATOR
VC
FREELANCER / INFLUENCER
SMALL BIZ
CORPORATION

WHAT OUR CLIENTS SAY



Mara has been an advisor and thought leader to me as I have explored branding for my consulting business. She taught me that a brand has a personality. Whether it is your company name or product; you must create an emotional connection with your audience. Mara explained this with great case studies so I could make the connection to my business.

Also, I have had Mara as a guest on a live stream event. She demonstrated such command of branding strategy that the audience thought they had been through a master class.

Whatever your strategic needs are for branding, Mara can make your company and product stand out from the crowd.



- Valerie Nielsen, Managing Director, Longview Leader Corporation,

Chicago, USA. Former VP, Risk Management, AON




WHAT OUR CLIENTS SAY



Mara is a brilliant creative. Having worked with her over four cohorts with the Founder Institute (the world's largest pre-seed accelerator), I have seen her provide direct and powerful feedback to close to a hundred startups.

Working with her at Communica she provided a rebranding of one of our core services. The whole process was a pleasure as she challenged us with evocative ideas which communicate the value we bring to our clients in a memorable way.



- Chad Ford, Vice President, Innovation, Communica, Calgary, Canada
Partner, Pacific Technology Ventures
Director, Founder Institute



WHAT OUR CLIENTS SAY



It was a pleasure working with Mara and her talented team at Citronade to name our flagship technology show, Techtonic, which is focused on the latest breakthroughs in the world of tech. The agency has a strategic understanding of setting the narrative in a way that brings tremendous value to the client, and they were able to articulate that in a way that got our executive leadership excited.

The whole experience was a pleasure, as we were challenged to view the project as more than a simple name for our show, but rather as defining a memorable brand that would encapsulate the value we bring to our viewers. The process challenged and inspired us in new ways and ultimately resulted in a suggestive, powerful, evocative name. We can’t recommend them enough!

We chose "Techtonic - Break. Shake. Make." out of numerous incredible name and slogan proposals because it signifies a groundbreaking tech movement--a quest to better understand the world of real-time communication and to understand the technology that is evolving at an exponential rate.



- Todd Embley, Senior Startup Advocate, Agora, San Francisco, California
​Director, Founder Institute

Mentor, Chinaccelerator



WHAT OUR CLIENTS SAY



Names are powerful. While a bad name may not kill a product, service or company, a great name will certainly lift it up. Mara understands this in a way I just don't encounter very often.

My company engaged Mara for a somewhat tricky-to-name product line. As we went through her process, she continually provided guidance and insight. She also pushed us (in a good way) to explore new ideas. We pursued several different directions, almost all of which we had not previously considered.

Last, but not least, she made the whole process fun. The end result is novel, speaks to what we do and combines multiple elements of what we stand for. I'm excited to launch the product.

TL;DR: Mara is great to work with, understands naming and branding, and will deliver what you need. I look forward to working with her again soon.



- Nicholas Napp, Co-Founder, Xmark Labs, Boston, USA

Personalized brand name development services



WHAT OUR CLIENTS SAY



"Mara was super kind and helpful with us, helping our young startup company choose the name for our gamified app.

She brought up her relevant knowledge and experience about naming and she did it in a time effective and targeted way. In just a few meetings we had a good understanding of what we had to take into account in order to get a good name.

Also, she has been incredibly responsive and arranging meetings with her has been very easy in spite of the time difference."



- Tiziano Mosca, CEO, Project AR, London, UK

Personalized brand name development services



WHAT OUR CLIENTS SAY



"Worked with Mara and her team to name and launch our aesthetics salon, Primavera.

They explained why I should look for inspirational names that don't describe my service but are visual, memorable, and establish an emotional connection with my target audience.

My clientele loves the name and its youthfulness!"



- Deema Janoudi, CEO & Co-Founder, Primavera Skin Clinic, Manchester, UK

Personalized brand name development services



WHAT OUR CLIENTS SAY



"Mara's team worked with me for the rebranding of my leadership development consultancy. Mara's approach was highly personalized and her deep naming and branding insight redefined my core branding and strategy, powering a new name for my company.

I enjoyed our collaboration and warmly recommend working with her and Citronade for your naming and branding needs.

I honestly couldn't be happier!"



- Paul Royce, CEO, PGR Consulting, Ottawa, Canada

Personalized name development services



WHAT OUR CLIENTS SAY



"Mara, our team thanks you for the excellent ideas you had in developing the products and finding the right brand for our business.

The names Rozada, Rose Kiss, and Vera Rosa will be words spoken more and more often by consumers. Thank you for your professionalism."



- Radu Ducu, CEO & Co-Founder, Rozada, Romania

Personalized brand name and product name development services.



WHAT OUR CLIENTS SAY



"Mara has been a great instrument in the inception of our company Stopless.ai.

She helped us with the naming of the company Stopless. She created a top-class pitch deck, which was appreciated by a number of people.

She also designed our company website www.stopless.ai. A true testimony of professional ethics. We are very proud of her work. Thank you, Mara."



- Sid Gupta, CGO & Co-Founder, Stopless, Vancouver, Canada

Personalized brand name development services


SOCIAL MEDIA & NARRATIVE
NAMING, BRANDING, POSITIONING
BRAND ARCHITECTURE, ALIGNMENT
STRATEGY, CATEGORY DESIGN
STRATEGIC CONSULTING $ ADVISORY
VIEW ALL SERVICES

“The right name is an advertisement in itself.”





— CLAUDE C. HOPKINS, advertising pioneer, 1866–1932


MAKE BRAND YOUR BRAND EPIC

ARTICLES.



04 JULY 2022



brands behind the curtains





What's the behind-the-curtains process for creating iconic brands? Few know there's an extensive process behind. Here are the high-level phases before any words and messages are written down.



10 JUNE 2021



ARE YOU THE CANVA OF YOUR CATEGORY?





Take a look at logo maker apps and you’ll find countless names like Logo Maker, Logo Maker., Logo Maker” Logo Maker + Logo Creator, etc. You get the gist... No differentiation. On the other hand, there's Canva.



2 AUGUST 2020



BRAND NAMING DO'S AND DON'TS





Startups are on the rise and there are now more businesses than ever! With so much competition, how can a new one get famous? Here are essential Naming Do's and Don'ts guidelines to help your startup stand out.



25 JULY 2020



WHAT'S A GOOD BRAND NAME?





A name is your first chance to make a lasting impression. You only get that one chance to make a lasting first impression well... once. Make sure it's a memorable one. Make sure it stirs emotions and raises interest.



TURN YOUR PRODUCTS INTO BRANDS.
BECOME ICONIC.



From early-stage to IPO.
From IPO to S&P.
From Fortune 500 to Fortune 50.


LET'S TALK!



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