citronade


naming, branding, identity, and category design


  • WORK
  • NAMING PROCESS
  • ARTICLES
  • ABOUT

Meet the team.



Mara Rada



CEO & Founder



Mara is a naming, positioning, and category design expert guiding companies to win and lead markets. She is a Global Startup Mentor with Techstars and Founder Institute in the US, Canada, Brazil, and Europe. She guided numerous startup founders in naming, branding, and positioning strategies, helping them stand out in competitive markets.

Mara has over two decades of experience and her expertise spreads across multiple verticals at top-tier agencies such as Ogilvy, Grey, OMD. This work has given her a broad perspective and allows her to identify competitor gaps to help position startups to win and lead markets, grow their brand equity, and become iconic.


As a branding and media strategist, she worked with multiple Fortune 50 and Fortune 500 companies, and with some of the world's most iconic brands: Dove, Heineken, Tuborg, Kraft, Milka, Toblerone, Cadbury, Gilette, Telekom, Nokia, HVB Bank, UniCredit, GSK, Pfizer.



Valentin Ionescu



Chief Creative Strategist



Valentin has had a long creative stride in advertising and dedicated branding agencies such as Brandology, 121 Communication, EGGO, Mediaconsulta, Digital Contrast, and Arena Communications.


He has been the artisan of numerous branding, rebranding, and brand architecture creation and expansion for prestigious clients such as The Romanian National Theatre, ASIROM, ARDAF, Financial Week, The National Journal, and CEC Bank.


A creator at work and heart, Valentin is an accomplished painter and holds a Ph.D. in Arts and Design from the University of Arts and Design, Cluj Napoca, Romania.


A member of the Art Directors Club Romania, Valentin has received several national and international awards for his work in advertising and the creative arts.



Minu Matthew



Strategic Content Partner



Minu has learnt over the years in advertising, content strategy and development, and internal communications that the single most important entity that matters in any business is the user and his/ her journeys.


She believes in story-telling and uses it effectively to improve awareness and assimilation of brand tenets and concepts. Story-telling is her passion, her strength, and what she would love to spend the rest of her life doing.


Minu's passion for technology has led her to work with multiple technology brands and start-ups - an interesting engagement was designing and developing personality and UX content for Microsoft's Cortana. A few brands that she has worked with - Philips, Microsoft, Bosch, 3M, Google, ITC, Mindtree Consulting, Star Network, Columbia Asia Hospitals, Accenture, and Snap (camera), in addition to helping many start-ups with their branding, communication, and content.



Join Us



Apply here



Do you have a passion for naming and branding?

Creative Design and Visual Brand Identity?

AI, Machine Learning, and Data analytics?

Natural language processing?
GPT-language models?
​Join our growing team.


Let's talk!



CREATING THE NAMING AGENCY OF THE FUTURE



Building the naming and branding agency of the future in a way that simply wasn't possible before! With our recent access to OpenAI, we’re using the most advanced natural language models offered by GPT-3 to help make epic brand names available to every business, not just to big corporations with big marketing budgets.


Our experienced naming, branding, and advertising professionals have worked with the world’s most well-known advertising agencies like Ogilvy, Grey, and OMD, with Fortune 50 and 500 corporations like Google, Microsoft, Unilever, Kraft, and with iconic brands like Pfizer, Glaxo, Nivea, La Prairie, Ferrero Rocher, Milka, Heineken, Tuborg.


There’s no reason small businesses, local businesses, mom-and-pop shops, e-commerce merchants, restaurants, influencers, or even students looking to launch a new idea should be left behind in their branding due to prohibitive advertising pricing. So we’re putting all our knowledge, passion, and professional experience into the design and creation of the most sophisticated AI brand naming tool ever created.


Trained by our naming experts and using the most advanced technology, we are ready to give you the most advanced naming tool ever created. Our AI can understand and create impressive brand names, inspire stakeholders, and create powerful evocative and metaphorical names that cut through the noise, engage, and connect emotionally with your target audience.


Need a company name? A startup name? A product name? Service name? Feature name? Event name? Book title? Start your epic naming quest with us here. We’ve got you covered, and it won’t cost you hundreds of thousands or millions.


If you’re as enthusiastic about what we do as we are and need unique, powerful, inspiring brand names that won't cost you an arm and a leg, stay tuned for our development news. In the meantime, check out our new website citronadestand.com and follow us on Twitter @CitronadeID where we reveal all of our progress.


And make sure to request access to start using our private beta as soon as it becomes available.



GET THE BEST NAMING AND BRANDING FOR YOUR STARTUP.
BECOME ICONIC.


HIRE CITRONADE
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