After our initial conversation, we will send you a detailed proposal that matches your requirements and brand goals.

Once approved, we will send you a contract for e-signing and the first invoice for payment. After these are signed and paid, we will set up a discovery call to get started.

In our first consultation meeting, we will agree upon the main direction, audience, goals, and deliverables. Those will become an annex to our contract. Now we research.

Category and competitive research are fundamental phases in the name and brand development process.

That’s why we perform a comprehensive individual and competitive brand name assessment and category analysis. We investigate your current brand perception and competitors' names, messages, tone, and positioning.

This will give you a clear perspective on where you are and determine the best perceptual space for you to conquer and start leading your category.

Great monickers work in concert with the positioning of the brand they speak for - an inspiring positioning is essential for an iconic name.

We dig into your business and consult on the most appropriate strategic positioning directions, uniqueness, and memorability.

The competitive research performed in the previous step will tell you how you need to position your brand to gain their perception advantage, disrupt the category and become the leader.

Informed by our competitive analysis, the desired positioning, and the strategic directions, we start forging numerous name candidates and positioning concepts.

For corporate projects, we develop hundreds of possible initial name candidates to kick off, covering the agreed positioning directions.

The number of names you get depends on your project package (5 for startups, 10-15 for corporate), reflecting the desired perception and able to perform an outstanding job for your brand.

We rate the name candidates for trademarking potential and present you with the top candidates.

We run basic knock-out searches to maximize the likelihood of the name being approved by IP authorities.

We then advise you on selecting the top three contenders.

For more complex corporate projects requiring in-depth search and elaborate trademarking strategies, we partner with Marks & Clerk — a reputable, globally renowned law firm.

We analyze the best name candidates with our proprietary scoring system. We evaluate positioning fit, memorability, word of mouth potential, and many other criteria.

We evaluate name characteristics and advise you on which ones are best suited to serve your brand and company goals.

We present you with domain creation strategies and domain name options. We advise you and help you select the names that would work best for your goals and purpose.

We analyze the breadth of perceptual, emotional, and cultural associations that the names and slogan options invoke in various contexts.

We score the names and evaluate them together to give you a clear perspective on memorability, cultural implications, word-of-mouth potential, etc.

We advise you on which ones can work best for your brand and category and help you select the one that best suits your purpose.

Our seven-step naming framework is designed to analyze your brand, the market and category, and your target audience.

We identify current situation and gaps and offer you a distinctive, memorable, and juicy name designed to produce results: awareness, revenue, and category leadership.

“The right name is an advertisement in itself.” Claude C. Hopkins, advertising pioneer.

Q: How long does a naming project usually take?

A: Depending on project complexity (single name or brand architecture, trademark requirements, category complexity). A basic project with no trademark requirements usually takes 4 weeks.

Q: How much does it cost?

A: Depending on complexity. Startup projects (1 brand - 5 name candidates, no trademark screening, research & positioning by client) start at USD 5,000.