Informed by our competitive analysis, the desired positioning, and the strategic directions, we start forging multiple positioning concepts.
We set the tone, perception, and purpose and develop the narrative and positioning directions, key messages, keywords, visuals, boilerplate, and category framing concepts.
We define the value proposition and differentiating attributes that establish the desired perception and tone of voice. We develop verbal branding and visual identity to disrupt the market and dominate your category.