The challenge we see today is that brands cannot create a unique, genuinely differentiated positioning in the marketplace with a clear understanding of what their brand stands for and how customers perceive it.
And this is exactly what we do here at Citronade: we make brands stand out by building their unique voices through relevant and inspiring content, dynamic narrative trendsetting, and personal/executive branding and social media positioning.
We set the narrative and make it an industry trend, position brands, and create whole new categories through naming. We turn products into brands and make them iconic by creating emotional connections with their customers and helping them be the trendsetters at the heart of conversations.
